Crack Fox began in the first COVID lockdown in an offgrid bus parked in a cow paddock in Byron Bay.

The ‘68 Bedford which had once been owned by National Parks in the 70’s and utilised for site seeing, in 2020 was our much loved off-the-grid home cocoon.

Gutted and cosily furnished, complete with a basic camping stove for cooking, she was very much stationary — the tyres let down on one side so that she sat flush with the earth. We grew food around her, and passionfruit over her, flowers, bush foods, raised quails for eggs and bees for honey. The simplicity and inconveniences, and making-do that this life demanded deeply, wholly influenced me— a city-born wholefood chef and caterer— the way I cooked and thought about food. It stripped everything right back.

When COVID hit, we were semi self-sufficient. People were stockpiling tinned soup and freaking out. We almost had enough growing, laying, and producing honey to survive for months. The first batch of Crack Fox (Citrusracha) was born over this time. Out of a desire at first just to preserve the habaneros that grew around the bus and share them with friends and fam. It quickly turned into more after popping it on Instagram and it selling out, twice! A commercial kitchen was soon leased and Crack Fox started being shared across the country. 

As more and more batches of fluro orange fermented goodness came, and our bus chilli bushes were stripped bare, farmers up the road came to our aid, allowing me to raid theirs. This would become the life force for Crack Fox—the bloodline pumping to the heart of it: supporting local regenerative farmers. Not just because they let me go to town on their habaneros when I needed them most, but because Covid taught us all that communities who had flourishing, supported local food systems, kinda lived la vida loca a lot more than communities who didn’t — when shit hit the fan. COVID also taught us that nothing is more important than your health. 

That was the funny thing about starting a business smack bang during a world crisis—it’s built upon a hyper-awareness of the things that really matter.

Crack Fox is about clean, green eating, but making it fun! From chilli seed to bottle, we've worked to minimise the impact on our planet with mindful packaging and by sourcing pure, local ingredients chemical- free farmed with sustainability in mind. 

We are about honouring indigenous ingredients, regenerative agriculture, celebrating gluts and seasonality, supporting small scale local organic growers and food systems because this is the produce we believe in and are inspired by!